ROCKY DESIGNS
ARTISTORY
ARTistory is an interactive app that is used in galleries and museums. ARTistory lets users expand and associate to art history which will affect how they can connect with an artwork in real time. ARTistory targets users who visit galleries and museums who want to research more information on an artwork.
Project Overview
May 2023 to June 2023
My Role
The Goal
Challenge
- UX designer designing an
app for ARTistory from
conception to delivery.
- Learn and Explore other
artwork from the artist.
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- Easy Access to finding
more information on artwork.
- Limited information on artwork in
the gallery.
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- Lack of cell service and or wifi
connection to search up artwork.
Target Audience
User Research Summary
ARTistory targets users who visit galleries and museums who want to research more information on an artwork.
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was adults of varying age who enjoy going to learn more about museum and gallery artwork.
This user group surprised initial assumptions about ARTistory’s users, but research also revealed that finding information on art was not the only factor limiting users from visiting more galleries. Other user problems include challenges, interests, or limits that make it difficult to research history, have dependable wifi, and store artwork digitally.
Accessibility
Pain Points
Lack of accessibility to obtain information on art history in real time.
Networking
Artist’s who have work in other museums
Hub
Users want to store information on artwork in a hub/gallery with easy access to revisit.
Journey Map
Mapping Carlos’s user journey revealed how helpful it would be for users to have access to an app that provides information on artworks & artists.
Digital Wireframe
- Personalization is key with the User’s Gallery page.
- This is where they can save the art they love and share it
with others.
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- If they find a user they want to follow, they can follow their gallery page and see artwork they might have interest in.
Low-fidelity Prototype
The low-fidelity prototype connected the primary user flow of locating and obtaining history on an artwork, so the prototype could be used in a usability study with users.
Usability Studies
Round 1 Findings
Round 2 Findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockup needed refining.
1
Users want to enable their location
2
Users want to ’like’ an artwork without linking to another page
3
Users want to be able to customize their gallery.
1
Users want to be able to type in a location
2
Users want the ability to search within the artist’s page to cut down wasted time
Hi-fidelity Protoype
The final high-fidelity prototype presented a cleaner and easier user flow for searching. It also met users needs for enabling location and allowing users to search in multiple locations.
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Conclusion
Next Steps
While designing the ARTistory app, I learned that research will provide the foundation for what works and doesn’t. Usability studies and peer observation contributed to each alteration within the app.
1
Conduct research on latest trends for user apps and apply an upgrade if needed.
2
Gain user feedback from varying age groups within diverse economic standing. This will lead to determine new areas of concern previously not considered.
Impact
The app makes users feel like ARTistory gives them the tools they need to immerse themselves in the history of art.
3
Revisit the prior usability subjects to see if the improvements have been met to their needs.